How Beginners Should Choose the Right Affiliate Program for Pinterest

Hello there! Before we dive into this blog, my name is Theo. I am in my third year of college, and I study business and finance. During that time and before, I have been building tons of Pinterest accounts, and on one of the accounts, I’ve gotten around 1+ million impressions a month on it. I’m very excited to use this blogging platform to share what I’ve learned throughout making Pinterest accounts and to show some of the new strategies I've discovered. Now, it’s time to get onto the fun part.

How should beginners pick an affiliate program to market on Pinterest? So, if you’re new to affiliate marketing on Pinterest, choosing the correct affiliate program actually matters a ton more than most beginners realize. A lot of beginners tend to make the mistake of chasing the highest commission that they could find, but that’s not really the smartest move to make. On Pinterest, the best affiliate program will be the ones that usually fit your audience, matches the type of content you post, and also makes people feel confident enough to click and buy on what your selling.

What’s the first thing a beginner should look for? Well, the first thing that a beginner should start to look for is relevance. Pinterest users are not normally scrolling because they want to be sold to immediately. They’re searching for ideas, solutions, inspirations, and products that will fit a certain type of lifestyle or goal. Which means that the affiliate product you choose should be able to naturally connect with your niche. For example, if your Pinterest account were to focus on fitness, then workout gear, healthy recipe books, meal planners, supplements, or at-home workout tools would make more sense than some random high-paying offers that would have nothing to do with your content that you make. Basically, the closer the product matches your pins, the easier it will be to market your thing.

What is something else the beginner should consider? The second thing to consider would be whether the product is easy to understand for other people. Beginners should avoid promoting complicated products that would need a long explanation on how they work before someone buys it. Now, Pinterest works best when people can quickly understand the value of what the person is clicking on. Basically, products that have a clear benefit will tend to perform better than others. Because, things like “meal prep guide”, “budget planner”, or “home décor items” are pretty easier to market better than other products that would require a lot of trust building or technical knowledge. So, if a user is able to look at your pin and immediately understand why the product will help them, then that is a good sign.

What is another important factor to take into consideration? Well, another important factor would be the landing page. Even if the affiliate program itself looks amazing, the sales page can still make or break your results. So, before you pick a program, you should click through the link and study the page like you are the customer. Does the page look professional? Is it clear what the product is? Does it load well on mobile? Does the design on the page look trustworthy enough? Since a lot of Pinterest users browse on their phones, a bad landing page could unfortunately kill many conversions. Ultimately, a beginner should really only promote products that feel and look polished and is easy to buy.

Do commissions matter? Yes, commissions matter too. But that should not be the only thing you focus on. A beginner is more likely to be better off promoting a product with a lower commission if it is easy to sell. A product that only pays 10$ per sale yet still converts well is better than one that pays 80$ per sale but barely ever closes. On Pinterest, consistency wins. So you want something that actually gives you a real chance to learn what kinds of pins, keywords, and audiences convert to.

Also, it is a good idea to take into account whether or not the product can give you room to make many pins. Now, the reason I say that is because Pinterest is a type of platform where content is able to keep on circulating for months or even years. So, the best affiliate offers are the ones that you can market from many different angles. For example, you may have a product that allows you to make pins around benefits, tutorials, comparisons, mistakes to avoid, gift ideas, or seasonal themes. So if one affiliate program gives you more content opportunities, it is often a better choice than other programs that allow you to promote in only one way.

Finally, you want to choose programs from companies that you would actually feel pretty good recommending. Because trust matters a lot on Pinterest. If your content ever starts to look and/or feel spammy or disconnected, people will tend to stop clicking on your product. A good beginner strategy would be to pick products that you can see helping your audience. This way, it will make your pin titles, descriptions, and blog content feel a lot more natural and persuasive.

I really hope you found the post valuable! If you have any questions or have a certain topic that you want covered, you can reach out to me at: theoleinemann8@gmail.com. Now time for our sponsor! This post is sponsored by MerivoFlow’s Scheduler. MerivoFlow’s Scheduler is a lightweight pin scheduler that features the ability to post for an unlimited time frame and a content calendar view for $8/mo, making it really affordable compared to other companies in the space. Interested? Check out MerivoFlow tools for more information.