What Are Idea Pins?

Hello there! Before we dive into this blog, my name is Theo. I am in my third year of college, and I study business and finance. During that time and before, I have been building tons of Pinterest accounts, and on one of the accounts, I’ve gotten around 1+ million impressions a month on it. I’m very excited to use this blogging platform to share what I’ve learned throughout making Pinterest accounts and to show some of the new strategies I've discovered. Now, it’s time to get onto the fun part.

What are idea pins? So basically, idea pins are used mainly for lists, tips, and mini or quick guides. And, instead of them being videos their more like images! And unlike most standard pins, idea pins are less about sending traffic off of Pinterest and more about building reach, more followers, and trust with your followers.

Why should beginners use idea pins? Well, there are many reasons, for example, they’re engaging and keep people interested and interacting. They also help build trust with people, because a regular pin can sometimes look or even feel like an ad. But a good idea pin feels less like an ad and more like a pin, and that makes more people follow you! Idea pins also help you learn what your audience wants, and the reason why is because your analytics will show which topics got the most engagement out of the other topics. And this helps you figure out what type of pins you should make.

Well, now that you’ve learned about idea pins, what type of idea pins should you post? There are tons of ideas, so I might as well give you examples! So, here’s a list of ideas: 5 tips for when it comes to [topic], 3 mistakes people make with [topic], do this not that, before and after, step-by-step tutorials, mini challenges (3-7 days). And if you want some idea pins for food pins or fitness pins, here are some ideas for that: A beginner routine for getting abs: 5 minutes, 4 high-protein snack ideas to get the protein you need, what I eat in a day (simple version), here are 6 smoothie combos that actually taste good and don’t taste like grass. You can pick one of those formats and repeat it for 10 of your posts.

What is the ideal pin structure for idea pins? The hooks are what make a good idea pin structure because it determines whether or not the person will click the pin or swipe past that pin. Here are some examples of good hooks: Do this to get a smaller waist (beginner-friendly!), 3 smoothies that are healthy but don’t taste ‘healthy’, stop doing this if you want abs. You want to keep it short and benefit-based. Next, the value you want each pin to sort of feel like a small win! For example, you should maybe include one tip for each pin, or maybe if you’re into fitness, you should do one exercise per pin. So that way it doesn’t feel that crowded, unless of course the pin is about multiple tips or is about multiple exercises. And the final thing, a nice and soft CTA (call to action). Like some examples could be “Follow for more beginner-friendly workouts!” or “Make sure to save this for the next grocery trip.” or maybe even “Do you want part 2? If so, comment ‘PART 2’” You want to keep it nice and low pressure, so it doesn’t feel like you’re forcing the person.

I really hope you found the post valuable! If you have any questions or have a certain topic that you want covered, you can reach out to me at: theoleinemann8@gmail.com. Now time for our sponsor! This post is sponsored by MerivoFlow’s Scheduler. MerivoFlow’s Scheduler is a lightweight pin scheduler that features the ability to post for an unlimited time frame and a content calendar view for $8/mo, making it really affordable compared to other companies in the space. Interested? Check out MerivoFlow tools for more information.